Ocean Spray: burst out

Campaign created for AAF's 2018 National Student Advertising Competition. 

Task: Make a campaign for Ocean Spray marketed towards millennials aged 24-35.

Budget: $15M with a $10M option.

Worked with a team of 15 to create a campaign that embraced the busy millennial lifestyle in an honest, genuine, and inspiring way. I was part of the research team for the first half of the competition and was co-creative director for the second half.

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Password: Team432

Password: Team432

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Password: Team432