+ Ocean Spray: burst out
Campaign created for AAF's 2018 National Student Advertising Competition.
Task: Make a campaign for Ocean Spray marketed towards millennials aged 24-35.
Budget: $15M with a $10M option.
Worked with a team of 15 to create a campaign that embraced the busy millennial lifestyle in an honest, genuine, and inspiring way. I was part of the research team for the first half of the competition and was co-creative director for the second half.